Hapag-Lloyd Revolutionizes Tracking with “Live Position,” the First Fleet-Wide Dry Container Tracking Product

Dry Container Tracking Product

30th April 2024

Report : Hapag-Lloyd launches “Live Position,” the world’s first full dry container tracking solution.

Hapag-Lloyd, a major player in the global container shipping industry, has taken a significant leap forward in supply chain transparency with the launch of “Live Position,” the first dry container tracking product offered on a fleet-wide scale. This innovative solution leverages Internet of Things (IoT) technology to provide customers with real-time visibility into the location of their shipments throughout the entire transportation journey, from origin to destination.

Prior to “Live Position,” tracking dry containers often relied on limited data points, creating information gaps and hindering real-time decision-making for businesses. Hapag-Lloyd’s pioneering approach equips over two-thirds of its dry container fleet with tracking devices, closing these visibility gaps and offering unprecedented transparency.

“Customers can now enjoy full transparency on the location of their shipments,” said Dr. Maximilian Rothkopf, COO of Hapag-Lloyd. “This eliminates blind spots in global logistics, enabling real-time decision-making and risk mitigation for our customers.”

Hapag-Lloyd  Tracking with "Live Position

Benefits for Businesses and the Industry

Live Position offers a multitude of benefits for businesses that rely on containerized shipping. Here are some key advantages:

  • Enhanced Visibility: Businesses can track the exact location of their cargo at any given time, providing peace of mind and facilitating better planning.
  • Proactive Decision-Making: Real-time location data empowers businesses to make informed decisions regarding their shipments, such as adjusting inventory levels or rerouting deliveries in case of delays.
  • Risk Mitigation: Early identification of potential disruptions allows businesses to take proactive measures to mitigate risks and minimize potential losses.
  • Improved Efficiency: Increased visibility can lead to more efficient supply chain management, potentially reducing storage costs and optimizing delivery schedules.

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A Pioneering Approach with Future Enhancements

Hapag-Lloyd’s commitment to innovation extends beyond the initial launch of Live Position. The company is actively working on integrating the tracking data with customer operational systems through an API (Application Programming Interface). This will allow for seamless data transfer and further streamline supply chain management processes. Additionally, Hapag-Lloyd is developing features like Estimated Time of Arrival (ETA) prediction, further enhancing the value proposition for its customers.

Industry Impact and the Road Ahead

The launch of Live Position marks a significant milestone in the container shipping industry. Hapag-Lloyd’s commitment to fleet-wide dry container tracking sets a new standard for transparency and paves the way for increased efficiency and risk mitigation across the entire supply chain. As other shipping lines are likely to follow suit and implement similar tracking solutions, the industry can expect a significant improvement in overall visibility and efficiency.


Hapag-Lloyd’s “Live Position” represents a groundbreaking advancement in container tracking. By leveraging IoT technology on a large scale, the company offers unparalleled transparency to its customers, empowering them with real-time data and the ability to make informed decisions. This innovative approach is not only beneficial for individual businesses but is also likely to trigger a positive ripple effect, leading to a more efficient and transparent global supply chain.

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